Reaching the right audience has been a challenge for many small to medium sized businesses. Word-of-mouth advertising continues to be the most effective form of marketing, however, every day, hundreds, if not, thousands of people are turning to the search engines to find businesses like yours. Regardless of whether you’ve been in business for one […]
Window Shopping begins Online™ Your website is your window to the world and leads to a visitor’s first impression of your company. You know you need a responsive website which delivers to your audience on every device available; from a multi-screen desktop to a landscape oriented smart phone. And of course, apps for ios and Android […]
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Before the Internet, TV was the tool with the most reach for marketers. Remember during that broadcast of of Friends (Ross & Rachel, OMG!), marketers could buy commericals nationally OR locally in various markets. This type of local media buy was an efficient way to reach the geo-segment of the audience near a specific local business […]
Situational Awareness – A field of study concerned with understanding an environment critical to decision-makers in complex, dynamic areas from military, air traffic control and politics. Tracon has been actively servicing politicians for many years. From incumbants to underdogs, red to blue and national to local; Tracon’s secure, confidential and victorious 3C Political Platform delivers: Constituents – making sure you are […]
Social Media will empower your business: The audience is the most important part of developing a social media program. Build your brand where your audience hangs out by growing awareness, product knowledge, attitude, opinion. Set goals, engage with your followers, reach your goals, it’s that simple. Your company will receive guidance on embedding your brand […]
Votes Opinions will be formed on tomorrow’s political campaigns by a new set of influencers: Millennials. Social media lets candidates appeal directly to their followers instantly, and at the same time engross their critics that will continue to keep a debate circulating. There are many ways to empower voters to politicians on social media. Where […]